SHIFT // IFA 2018 / TRAILER

“SHIFT Automotive, a joint venture of IFA Berlin and the Geneva International Motor Show, believes that the Future of Mobility will be determined
not by concept cars but human factors.” How do different aspects of future mobility interweave with the different aspects of our everyday life?
Urban transportation, insurance, interconnectivity and many more ideas had been visually abstracted to communicate key aspects of the convention.

The 3D-animation design was further adapted to the stage layout at IFA 2018.

Role: Concept, Storyboard, Animation & Compositing