We were asked to create an intro to the 30th Horizont Awards at Alte Oper in Frankfurt, january 2013. The Awardshow takes place every year and awards outstanding personas from the fields of marketing, advertising and journalism. We were glad to deliver a tailormade solution.
We wanted to represent each decade of the award (1983-2013 = 80ies, 90ies, 00s) with a typical animation style, look and feel and sound design. The Eighties were more of a 2D-Business-Card-flipping-style accompanied by some jazzy tones, 90ies blocked out clean 3D with some typical bossa-lounge music and finally jetset 2000s with a clean airport-style-minimal graphic look alongside some berlin techno. We had to tone down the animation a bit since it was supposed to be a laid back opener – thinking, say – elevator style.
As the Alte Oper filled up with people our intro played out smoothly in the arena. We enjoyed being there and dipping through the event. Thanks Horizont for having us!